Customer Stories

Asset Bank

Asset Bank is a leading Digital Asset Management (DAM) solution from Bright Interactive, used by 20 of the FTSE 100 companies and over 500 organizations around the world.

Content Management, Digital Asset Management
Use Case
Recommendation and Discovery

2 days

from concept to prototype

2 apps

launched in less than one month


Asset Bank is a leading Digital Asset Management (DAM) solution that provides enterprises with highly-configurable solutions to manage their media libraries. As one of the industry’s innovators, Bright Interactive wanted to build artificial intelligence into their DAM product and leverage image auto-tagging to create a better product and user experience for their customers.



Bright Interactive launched two pilot apps incorporating Clarifai’s computer vision technology to auto-tag and keyword images.


The first app is built into Bright Interactive’s flagship Asset Bank DAM product and integrated with Asset Bank’s REST API to add tags automatically to assets as they are uploaded to the platform.


The second app is a standalone product with its own user interface called Quicktagger, which is designed to be used with any DAM solution and allows clients to change, accept, or reject automatically suggested tags. With these two pilots in place, Bright Interactive can deliver added value to their clients and save time traditionally spent manually keywording images.



Clarifai’s core model can recognize over 11,000 general concepts, which is more than enough for many clients to extract value from the results. For example, the general tags for “outdoors” and “indoors” are very meaningful for a travel and tourism client. In Bright Interactive’s Asset Bank DAM product, these general tags are automatically added via the Clarifai API as users upload images.