Clarifai Privacy Policy

The Privacy Shield program, which is administered by the International Trade Administration (ITA) within the U.S. Department of Commerce, enables U.S.-based organizations to join the Privacy Shield Framework in order to benefit from the adequacy determination. Clarifai has submitted an application to join the Privacy Shield Framework to the Department of Commerce (via their website at and is committed to the principles of notice, choice, accountability for onward transfer, security, data integrity and purpose limitation, access, recourse, enforcement and liability. When a participant’s privacy policy is available online, it must include a link to the Department of Commerce’s Privacy Shield website and a link to the website or complaint submission form of the independent recourse mechanisms that is available to investigate individual complaints. Clarifai has selected the ICDR/AAA as its independent recourse mechanism: Finally, as a last resort and in limited situations, EU individuals may seek redress from the Privacy Shield Panel, a binding arbitration mechanism. For questions or complaints related to our privacy practices, please contact us at

How We Collect and Use Information

The purpose of this section is to describe what data we collect, how we collect it and what we use it for. Simply put, we collect data that is publicly available on the internet, from our website, our mobile app, our API and our partners to teach our machines to be faster, smarter and more accurate. You are free to explore our websites without providing any information about yourself. However, if you sign up for the API, then we will require collection of Personal Data and other data as described herein. In addition, if you visit our website and allow tracking mechanisms, we may also collect IP address, broswer, geographic information, length of visit and pageviews, referral source and the like.

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Information you provide us directly:

We ask for certain information such as your username, first and last name, birthdate, phone number and e-mail address when you register for a Clarifai account, or if you correspond with us. We may also retain any messages you send through the Service, and may collect information (including images, video, etc.) you provide in User Content you post, upload, share, store or otherwise provide to the Service. We use this information to operate, maintain, improve and provide to you the features and functionality of the Service.

Information we may receive from third parties:

We may receive information about you from third parties. For example, if you access our websites or Service through a third-party connection or log-in, for example, through Facebook Connect, by "following," "liking," adding the Clarifai application, linking your account to the Clarifai Service, etc., that third party may pass certain information about your use of its service to Clarifai. This information could include, but is not limited to, the user ID associated with your account (for example, your Facebook UID), an access token necessary to access that service, any information that you have permitted the third party to share with us, and any information you have made public in connection with that service. If you allow us access to your friends list, your friends' user IDs, and your connection to those friends, may be used and stored to make your experience more social, and to allow you to invite your friends to use our Service as well as provide you with updates if and when your friends join Clarifai. You should always review, and if necessary, adjust your account settings on third-party websites and services before linking or connecting them to the Clarifai Service. You may also unlink your third party account from the Service by adjusting your settings on the third party service. If you unlink your third party account, we will remove the information collected about you in connection with that service.

Inviting a friend to use Clarifai from the "Invite friends" feature:

If you choose to use our invitation service to invite a third party to the Service through our "Invite friends" feature, you may directly choose a friend to invite through your mobile device's native contact list. In addition, you understand and agree that normal carrier charges apply to communications sent from you phone.

Finding your friends on the Service:

If you choose, you can locate your friends with Clarifai accounts through our "Find friends" feature. The "Find friends" feature allows you to choose to locate friends either through (i) your contact list, (ii) social media sites (such as Twitter or Facebook) or (iii) through a search of names and usernames on Clarifai. If you choose to find your friends through your contact list, then you agree to provide Clarifai access to your contact list such that we can perform the search necessary to determine whether or not someone associated with the information you provide is using Clarifai. If you choose to find your friends through social media sites, then you understand that the information these sites provide to us to conduct this type of search is governed by their privacy policies and your account settings on those sites. If you choose to find your friends through a search of names or usernames then simply type a name to search and see if that name or username appears on our Service. Note that we do not retain any information contained in your contacts list, or information from social media sites about your contacts, and we do not use such information for any purpose other than to help you find your friends on Clarifai.

Analytics information:

We may directly collect analytics data, or use third-party analytics tools, to help us measure traffic and usage trends for the Service. These tools collect information sent by your browser or mobile device, including the pages you visit and other information that assists us in improving the Service. We collect and use this analytics information in aggregate form such that it cannot reasonably be manipulated to identify any particular individual User.

Cookies information:

When you visit the Service, we may send one or more cookies — a small text file containing a string of alphanumeric characters — to your computer that uniquely identifies your browser and lets Clarifai help you log in faster and enhance your navigation through the site. A cookie may also convey information to us about how you use the Service (e.g., the pages you view, the links you click and other actions you take on the Service), and allow us or our business partners to track your usage of the Service over time. A persistent cookie remains on your hard drive after you close your browser. Persistent cookies may be used by your browser on subsequent visits to the site. Persistent cookies can be removed by following your web browser's directions. A session cookie is temporary and disappears after you close your browser. You can reset your web browser to refuse all cookies or to indicate when a cookie is being sent. However, some features of the Service may not function properly if the ability to accept cookies is disabled.

Log file information:

Log file information is automatically reported by your browser or mobile device each time you access the Service. When you use our Service, our servers automatically record certain log file information. These server logs may include anonymous information such as your web request, Internet Protocol ("IP") address, browser type, referring / exit pages and URLs, number of clicks and how you interact with links on the Service, domain names, landing pages, pages viewed, and other such information.

Clear gifs/web beacons information:

When you use the Service, we may employ clear gifs (also known as web beacons) which are used to anonymously track the online usage patterns of our Users. In addition, we may also use clear gifs in HTML-based emails sent to our users to track which emails are opened and which links are clicked by recipients. The information allows for more accurate reporting and improvement of the Service.

Device identifiers:

When you access the Service by or through a mobile device (including but not limited to smart-phones or tablets), we may access, collect, monitor and/or remotely store one or more "device identifiers," such as a universally unique identifier ("UUID"). Device identifiers are small data files or similar data structures stored on or associated with your mobile device, which uniquely identify your mobile device. A device identifier may be data stored in connection with the device hardware, data stored in connection with the device's operating system or other software, or data sent to the device by Clarifai. A device identifier may convey information to us about how you browse and use the Service. A device identifier may remain persistently on your device, to help you log in faster and enhance your navigation through the Service. Some features of the Service may not function properly if use or availability of device identifiers is impaired or disabled.

Location data:

When you access the Service, we may access, collect, monitor and/or remotely store "location data," which may include GPS coordinates (e.g. latitude and/or longitude) or similar information regarding the location of your device. Location data may convey to us information about how you browse and use the Service. Some features of the Service, particularly location-based services, may not function properly if use or availability of location data is impaired or disabled.

Commercial and marketing communications:

We use the information we collect or receive to communicate directly with you. We may send you emails containing newsletters, promotions and special offers. If you do not want to receive such email messages, you will be given the option to opt out or change your preferences. We also use your information to send you Service-related emails (e.g., account verification, purchase and billing confirmations and reminders, changes/updates to features of the Service, technical and security notices). You may not opt out of Service-related e-mails. You may also be able to be "found" on Clarifai based on information that you provide (see "Find friends on Clarifai") above.

Use of certain service type information we collect about you:

We use or may use cookies, log file, device identifiers, location data and clear gifs information to: (a) remember information so that you will not have to re-enter it during your visit or the next time you visit the site or mobile app; (b) provide custom, personalized content and information; (c) to provide and monitor the effectiveness of our Service; (d) monitor aggregate metrics such as total number of visitors, traffic, and demographic patterns; (e) diagnose or fix technology problems; (f) help you efficiently access your information after you sign in; (g) to provide advertising to your browser or device, and (h) automatically update the Clarifai application on your mobile devices.

Sharing your Information

We seek to train machines to recognize images, but there are lots of other things that go into building our products that we can't do alone. Things like sending you email or figuring out the most popular features of our mobile app. We partner with other businesses to take care of that for us. Sometimes that means sharing your data with them. However, we value the trust you place in us so we carefully screen our partners and ensure that they can only see data that is absolutely necessary for them to get the job done.

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Who we may share your information with:

We may share your information with third-party business partners for the purpose of providing the Service to you. Those business partners will be given limited access to your information as is reasonably necessary to deliver the Service. Such third parties must agree to use any of your personal data only for the purposes for which they have been engaged by Clarifai and they must either comply with the Privacy Shield principles or another mechanism permitted by the applicable EU & Swiss data protection law(s) for transfers and processing of Personal Data (as defined thereby) or agree to provide adequate protections for your Personal Data that are no less protective than those set out in this Privacy Policy. If Clarifai has knowledge that a third party to which it has disclosed your personal data covered by this Privacy Policy is processing such personal data in a way that is contrary to this Privacy Policy and/or the data protection law(s) we subscribe to, then Clarifai will take reasonable steps to prevent or stop such processing. In such case, the third-party is liable for damages unless it is proven that Clarifai is responsible for the event giving rise to the violation.

Who you may choose to share your User Content with:

Any information or content that you voluntarily disclose for public posting to the Service, such as User Content (including photos), becomes available to the public, as controlled by any applicable account settings. To change your account settings on the Service, please change your Profile Page. Subject to your profile and account settings, any User Content that you make public is searchable by other Users and subject to use under our Clarifai API. Any party that uses the Clarifai API is subject to the API Terms of Use which incorporates the terms of this Privacy Policy. If you remove information that you posted to the Service, copies may remain viewable in cached and archived pages of the Service, or if other Users have copied or saved that information.

Instances where we are required to share your information:

Clarifai will disclose your information where required to do so by law or subpoena or if we reasonably believe that such action is necessary to (a) comply with the law and the reasonable requests of law enforcement; (b) to enforce our Terms of Use or to protect the security or integrity of our Service; and/or (c) to exercise or protect the rights, property, or personal safety of Clarifai, our Users or others.

Sharing certain service type information we collect about you:

We may share certain service type information, including information obtained through tools such as cookies, log files, device identifiers, location data and clear gifs (such as anonymous usage data, referring/exit pages and URLs, platform types, number of clicks, etc.): (i) with our third-party business partners for the purposes described in the section above on "How We Collect and Use Information." We may also aggregate or otherwise strip data of all personally identifying characteristics and may share that aggregated, anonymized data with third parties.

Ads on Clarifai:

We may also share certain information such as your location, browser, viewing habits and cookie data and other data relating to your use of our Service with our business partners to deliver advertisements ("ads") that may be of interest to you. Clarifai may allow third-party ad servers or ad networks to serve advertisements on the Service. These third-party ad servers or ad networks use technology to send, directly to your browser or mobile device, the ads and ad links that appear on the Service, and will automatically receive your IP address when they do so. They may also use other technologies (such as cookies, JavaScript, device identifiers, location data, and clear gifs, see above) to compile information about your browser's or device's visits and usage patterns on the Service, and to measure the effectiveness of their ads and to personalize the advertising content. Clarifai does not sell, rent, or share the information we collect directly from you or about you from third parties with these third-party ad servers or ad networks for such parties' own marketing purposes.

Please note that an advertiser may ask Clarifai to show an ad to a certain audience of Users (e.g., based on demographics or other interests). In that situation, Clarifai determines the target audience and Clarifai serves the advertising to that audience and only provides anonymous aggregated data to the advertiser. If you respond to such an ad, the advertiser or ad server may conclude that you fit the description of the audience they are trying to reach. The Clarifai Privacy Policy does not apply to, and we cannot control the activities of, third-party advertisers. Please consult the respective privacy policies of such advertisers or contact such advertisers for more information.

Information about Children

Our mobile app is rated as 4+ based on the mobile application service provider rating system. Please do not confuse their rating system with our intentions. Clarifai does not knowingly collect or solicit any information from anyone under the age of 13 or knowingly allow such persons to register as Users. The Service and its content are not directed at children under the age of 13. In the event that we learn that we have collected personal information from a child under age 13 without verification of parental consent, we will delete that information as quickly as possible. If you believe that we might have any information from or about a child under 13, please contact us at

Sometimes, we may be required to hand over information to the government or as part of a legal process (like a lawsuit or arbitration). If we are permitted to do so, we will notify you of any such requirement before we comply. We intend to defend our customer's' rights against unlawful search and seizure. However, we also refuse to support criminal activity. The Federal Trade Commission (FTC) has jurisdiction over Clarifai's compliance with the Privacy Shield.

What Happens if We Sell the Company?

We hope that if we sell the company, it will be to keep the Services running, in which case the buyer would need to assume all your information so they could seamlessly continue providing the Services to you. Sometimes things don't work out and we have to sell the company in pieces. If that happens, our intent is to provide you with notice so that you can make your choice.

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What happens in the event of a change of control:

We may buy or sell/divest/transfer the company (including any shares in the company), or any combination of its products, services, assets and/or businesses. Your information such as customer names and email addresses, User Content and other user information related to the Service may be among the items sold or otherwise transferred in these types of transactions. We may also sell, assign or otherwise transfer such information in the course of corporate divestitures, mergers, acquisitions, bankruptcies, dissolutions, reorganizations, liquidations, similar transactions or proceedings involving all or a portion of the company.

Your choices

We want to offer you choices when it comes to using features of our Services that may impact your privacy. If you purchase a feature of our Service and do not wish Clarifai to use or share information that reasonably identifies you except to provide that feature of our Service, you may submit your request to the legal team at Please keep in mind that you can always choose not to provide Clarifai with information; however, Clarifai may not be able to fulfill your requests or process your transactions if you do not provide certain required information.

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You control your account information and settings:

You may update your account information and email-communication preferences at any time by logging into your account and changing your Profile Page or your settings. You can also stop receiving promotional email communications from us by clicking on the "unsubscribe link" provided in such communications. We make every effort to promptly process all unsubscribe requests. If you have any questions about reviewing or modifying your account information, you can contact us directly at

Opting out of collection of your information for Tracking / Advertising:

Please refer to your mobile device or browser's technical information for instructions on how to delete and disable cookies, and other tracking/recording tools. Depending on your type of device, it may not be possible to delete or disable tracking mechanisms on your mobile device. Note that disabling cookies and/or other tracking tools prevents Clarifai or its business partners from tracking your browser's activities in relation to the Service, and for use in targeted advertising activities by third parties. However, doing so may disable many of the features available through the Service. If you have any questions about opting out of the collection of cookies and other tracking/recording tools, you can contact us directly at

How long we keep your User Content:

Following termination or deactivation of your User account, Clarifai may retain your profile information and User Content for a commercially reasonable time for service improvement, backup, archival, or audit purposes.

Right to Access, Change or Delete Personal Data

Our API users have the right to know what Personal Data about them is included in the databases and to ensure that such Personal Data is accurate and relevant for the purposes for which Clarifai collected it. You may edit your Personal Data by logging into your account profile or by contacting Clarifai by phone or email. If you require modification or erasure of your Personal Data, please submit a written request to our headquarters, attention to the Data Privacy Team. Clarifai reserves the right to require you to verify your identity and ownership of the account for any request for modification, transfer, erasure, termination or otherwise and may take a reasonable amount of time to respond to any such request.


Keeping your data secure is very important to us. We use our Services too! So we have built them using industry standard security practices. For example, we encrypt information in transit (i.e. when it is sent from your mobile device or application to our servers). We have also hired people whose job includes security of our systems.

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Storage and Processing:

Your information collected through the Service may be stored and processed in the United States or any other country in which Clarifai or its subsidiaries, affiliates or service providers maintain facilities. Clarifai may transfer information that we collect about you, including personal information, to affiliated entities, or to other third parties across borders and from your country or jurisdiction to other countries or jurisdictions around the world. If you are located in the European Union or other regions with laws governing data collection and use that may differ from U.S. law, please note that we may transfer information, including personal information, to a country and jurisdiction that does not have the same data protection laws as your jurisdiction, and you consent to the transfer of information to the U.S. or any other country in which Clarifai or its parent, subsidiaries, affiliates or service providers maintain facilities and the use and disclosure of information about you as described in this Privacy Policy.

Keeping your information safe:

Clarifai cares about the security of your information, and uses commercially reasonable safeguards to preserve the integrity and security of all information collected through the Service. To protect your privacy and security, we take reasonable steps (such as requesting a unique password) to verify your identity before granting you access to your account. You are responsible for maintaining the secrecy of your unique password and account information, and for controlling access to your email communications from Clarifai, at all times. However, Clarifai cannot ensure or warrant the security of any information you transmit to Clarifai or guarantee that information on the Service may not be accessed, disclosed, altered, or destroyed. Your account settings may also be affected by changes to the functionality of third party sites and services that you add to the Clarifai Service, such as social networks. Clarifai is not responsible for the functionality or security measures of any third party.

Compromise of information:

In the event that any information under our control is compromised as a result of a breach of security, Clarifai will take reasonable steps to investigate the situation and where appropriate, notify those individuals whose information may have been compromised and take other steps, in accordance with any applicable laws and regulations. By using Clarifai's Services, you agree that we may notify you of any security breach through email and that notification will only occur after we confirm an actual breach occurred.

By using our Services, you consent to our collection of your information. If we change our technology or security or privacy practices, we will need to change this statement. So check back often. Let us know if you want us to send emails to you about changes to these privacy disclosures by contacting and write "I choose to opt in to notifications about changes to the privacy disclosures." When we change the policy in a material manner we will let you know and update the 'last modified' date at the bottom of this page.

Last Update: June 16, 2017