February 24, 2022 - Delaware—Clarifai is excited to announce they have hired Kathleen Shouldis as their Vice President of Marketing. Kathleen comes to Clarifai from IBM where she spent 23 years, most recently as the CMO and VP of Marketing, Industrial Market and Watson IoT. In her new role, Kathleen will oversee the development and execution of Clarifai's overall marketing and growth strategy, including go-to-market, marketing operations, and demand generation.
“Kathleen brings advanced enterprise go-to-market and brand-building expertise across the commercial and federal sectors from IBM, where she worked directly with relevant users and Client C-Suite Executives. She already understands the needs of our customers, and I’m excited to work with Kathleen to best serve all our customers in this next stage of our growth,” said Alfredo Ramos, Sr. VP of Platform at Clarifai.
During her tenure at IBM, Kathleen developed, deployed, and led successful field enablement programs focusing on IBM’s portfolio and SaaS offerings. She built new organizational capabilities focused on digital engagement, market insight and analytics, continuous learning, Go-To-Market optimization, and improvement. Ms. Shouldis successfully launched the notion of cognitive manufacturing and services for clients undergoing a digital transformation in the Industrial Market, generating more than $3 Billion in pipeline revenue for IBM in only four months with an innovative marketing campaign. This effort led to IBM’s silver Effie Award for Effectiveness.
“Kathleen has deep experience in strategic, customer-focused marketing and insight into how companies are using AI and data to create new customer experiences and new business opportunities. With our focus on verticalization and enterprise customers, Kathleen’s experience and energy is a critical next step in our growth evolution,” stated Matt Zeiler, Founder and CEO of Clarifai.
Shouldis has earned professional certifications in Market Management and Strategy from The Kellogg School of Management and The Wharton School, respectively. She also holds a bachelor’s degree in advertising and psychology from Syracuse University.